Recognized as the “father of herbal encapsulation” for his work with herbal supplements in the 1970s, Kenneth Brailsford serves as the majority shareholder and chairman of the board of Zija International. As an organizational leader with the natural health supplement provider, Kenneth Brailsford oversees the development of many liquid nutritional, energy, and weight management supplements.

Herbal supplements belong to a broader class of supplements known as botanicals, which refer to a plant or part of a plant used for therapeutic purposes. Botanicals are often prepared as teas, which involves the addition of boiling water to extract certain ingredients. Similarly, an extract can be prepared by soaking a botanical in a specific type of liquid that reacts with specific chemicals. Dry extracts can be formed by evaporating excess solvent from a liquid extract.

Another common preparation of botanical supplements is a tincture, which involves soaking a botanical in a mixed solution of water and alcohol. Not only does a tincture concentrate a botanical supplement, but it also preserves it for future use. Depending on the preparation method, tinctures may vary widely in terms of strength.