Regarded as a pioneer in the network marketing and nutritional supplement industries, Kenneth Brailsford was the first person to market herbs in a capsule form to consumers worldwide. Many consider him to be the “Father of Herbal Encapsulation.” Currently, Kenneth Brailsford serves as the Chairman of the Board of Zija International, a provider of supplements and products made from the “miracle tree” Moringa. He also is General Partner of KEB Enterprises, LLP, which maintains diverse business interests.
Brailsford initially entered the nutritional supplement industry by cofounding Nature’s Sunshine, a natural product provider, in the early 1970s. The company began by selling to natural product purveyors. It later focused on growing the encapsulated herb market before shifting into network marketing. In 1979, Brailsford left the publicly traded enterprise to run The Herbalist magazine.
In the years that followed, Kenneth Brailsford bought a fledging wellness company, Nature’s Labs, Inc., renamed it The Enrich Corporation, and launched sales operations outside the United States. Throughout the early 1990s, the business expanded into Brunei, Malaysia, Russia, Kazakhstan, and Trinidad. He eventually sold an ownership stake to Hunter Capital in 1997, but remained with the corporation as a consultant. In 2000, the corporation was acquired by Royal Numico NV.
A graduate of Brigham Young University, Brailsford spent the initial stage of his career in the United States Army, where he reached the rank of First Lieutenant. He performed military intelligence work and earned a written commendation for his service.
Kenneth Brailsford makes his home in Salt Lake City, Utah, with his wife of 45 years. They have six children.