Kenneth Brailsford is the founder and general partner of KEB Enterprises, a management consulting firm. Before his role at KEB, Kenneth Brailsford co-founded Nature’s Sunshine, where he pioneered commercially-produced herbal supplements in the form of capsules. He is also the founder of Zija International wellness company.
Zija offers a line of products sold through network marketing that contain an herb called Moringa oleifera. The leaves and pods of Moringa, which comes from North India, have been eaten or used medicinally for generations. The tree’s fruits, seeds, and leaves together contain more than 90 healthful nutrients, including vitamins, minerals, protein, and antioxidants.
Zija’s products use all parts of the tree in a chemical-free process that utilizes a method of shade drying which keeps the plant’s nutrients intact. Some studies have shown that taking a Moringa-based supplement may lower blood sugar levels, cholesterol levels, and help reduce inflammation. Zija recommends taking capsules, a powdered mix, and a tea every day in order to lose weight and feel better.
Based out of Salt Lake City, Utah, Kenneth Brailsford launched a 35-year career in the nutritional supplement industry before founding KEB Enterprises LLP, an investment holdings company. Acting as its general partner, Kenneth Brailsford participates in money lending and oversees the management of a Subway franchise and convenience store/gas station.
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As the founder of Zija International, a nutraceutical company based in Lehi, Utah, Kenneth Brailsford has four decades of experience in the nutritional supplement industry. Prior to launching Zija International, Kenneth Brailsford cofounded Nature’s Sunshine, one of the first companies to encapsulate herbs.
Nutritional supplements come in both tablet and capsule form. However, encapsulating vitamins, minerals, and other natural ingredients, rather than compressing them into a tablet, comes with several benefits.
1. Capsules eliminate oxygen exposure, keeping the enclosed ingredients fresh, as well as protecting ingredients that may be sensitive to outside air.
2. Capsule shells break down relatively quickly, typically within four minutes, allowing for easy absorption.
3. Gelatin shells are easy on the esophagus, both eliminating the stomach irritation often associated with pills and allowing for ease of swallowing.
4. Capsules provide a platform to customize unique mixes of vitamins and nutrients, because contents do not have to be uniformly granulated.
5. Capsules do not produce odor and are void of taste.
Entrepreneur Kenneth Brailsford is a seasoned entrepreneur with over 40 years of experience. He has founded multiple businesses, including Zija International and Nature’s Sunshine. Before embarking on his professional career, Kenneth Brailsford attended Brigham Young University (BYU), where he obtained a bachelor of science in economics in 1969. Today, a number of students in the Department of Economics at BYU assist with research at the university’s renowned Record Linking Lab (RLL).
The RLL supports the FamilySearch program, which curates the largest genealogical database in the world. There are two main ways that RLL offers support: first, by seeking out ways to apply academic research to the FamilySearch program; and second, through field research conducted with the goal of encouraging greater participation in FamilySearch.
Researchers also examine the records already contributed to the database in order to identify which segments require additional attention. The ultimate objective is a mutually beneficial relationship between FamilySearch and the academic community.
Recognized as the “father of herbal encapsulation” for his work with herbal supplements in the 1970s, Kenneth Brailsford serves as the majority shareholder and chairman of the board of Zija International. As an organizational leader with the natural health supplement provider, Kenneth Brailsford oversees the development of many liquid nutritional, energy, and weight management supplements.
Herbal supplements belong to a broader class of supplements known as botanicals, which refer to a plant or part of a plant used for therapeutic purposes. Botanicals are often prepared as teas, which involves the addition of boiling water to extract certain ingredients. Similarly, an extract can be prepared by soaking a botanical in a specific type of liquid that reacts with specific chemicals. Dry extracts can be formed by evaporating excess solvent from a liquid extract.
Another common preparation of botanical supplements is a tincture, which involves soaking a botanical in a mixed solution of water and alcohol. Not only does a tincture concentrate a botanical supplement, but it also preserves it for future use. Depending on the preparation method, tinctures may vary widely in terms of strength.
An accomplished executive and entrepreneur, Kenneth Brailsford also stands out as an active member of the Church of Jesus Christ of Latter-Day Saints. Previously serving as a full-time missionary for the church in the former West Germany and in both Atlanta and Columbia, South Carolina, Kenneth Brailsford now volunteers as a temple worker.
Inspired by Biblical teachings, the Church of Jesus Christ of Latter-Day Saints encourages each of its members to perform missionary work. The church points out that the Gospel of Matthew urges all followers of God to spread the Good News of Jesus Christ to as many other souls as possible. Furthermore, the church believes that a revelation given to Joseph Smith the Prophet states that believers must carry the gospel to all nations and peoples on Earth. This belief has in turn become part of the church’s official Doctrine and Covenants.
For these reasons, the Church of Latter-Day Saints expects all young males to prepare for full-time missionary service. In doing so, they give all people a chance to hear the revised gospel and turn to God for forgiveness and acceptance. The church also encourages those not on full-time missions to spread the gospel to their neighbors and demonstrate the fulfilled life that one can lead by sharing in gospel teachings.