A leader in the field of encapsulated herbs, Kenneth Brailsford is the founder and majority shareholder of Zija International. In this role, Kenneth Brailsford heads a company that sells a variety of products based on the plant moringa oleifera.
Packed with vitamins and nutrients, moringa oleifera offers a wide variety of health benefits. The following are just a few:
– Combats free radicals. Moringa oleifera contains several antioxidants, including flavonoids, polyphenols, and ascorbic acid, which help counteract free radicals, which are a source of cell damage, oxidative stress, and inflammation.
– Protects the heart. The leaf powder of moringa oleifera helps control blood lipid and cholesterol levels and helps prevent plaque from forming in the arteries, thus improving cardiovascular health.
– Boosts the immune system. Rich in iron and vitamin A, moringa oleifera helps the body’s immune system to fight infections. Multiple studies have also shown the plant to be effective as an anti-cancer agent, particularly in colon and breast cancers.
Kenneth Brailsford is the founder and general partner of KEB Enterprises, a management consulting firm. Before his role at KEB, Kenneth Brailsford co-founded Nature’s Sunshine, where he pioneered commercially-produced herbal supplements in the form of capsules. He is also the founder of Zija International wellness company.
Zija offers a line of products sold through network marketing that contain an herb called Moringa oleifera. The leaves and pods of Moringa, which comes from North India, have been eaten or used medicinally for generations. The tree’s fruits, seeds, and leaves together contain more than 90 healthful nutrients, including vitamins, minerals, protein, and antioxidants.
Zija’s products use all parts of the tree in a chemical-free process that utilizes a method of shade drying which keeps the plant’s nutrients intact. Some studies have shown that taking a Moringa-based supplement may lower blood sugar levels, cholesterol levels, and help reduce inflammation. Zija recommends taking capsules, a powdered mix, and a tea every day in order to lose weight and feel better.
As the founder of Zija International, a nutraceutical company based in Lehi, Utah, Kenneth Brailsford has four decades of experience in the nutritional supplement industry. Prior to launching Zija International, Kenneth Brailsford cofounded Nature’s Sunshine, one of the first companies to encapsulate herbs.
Nutritional supplements come in both tablet and capsule form. However, encapsulating vitamins, minerals, and other natural ingredients, rather than compressing them into a tablet, comes with several benefits.
1. Capsules eliminate oxygen exposure, keeping the enclosed ingredients fresh, as well as protecting ingredients that may be sensitive to outside air.
2. Capsule shells break down relatively quickly, typically within four minutes, allowing for easy absorption.
3. Gelatin shells are easy on the esophagus, both eliminating the stomach irritation often associated with pills and allowing for ease of swallowing.
4. Capsules provide a platform to customize unique mixes of vitamins and nutrients, because contents do not have to be uniformly granulated.
5. Capsules do not produce odor and are void of taste.
In 2004, Kenneth Brailsford founded Zija International, a global provider of moringa-based dietary supplements, and continues to serve as chairman of the board at Zija today. Working in the nutritional health and dietary supplements industry since the 1970s, Kenneth Brailsford and his management team are knowledgeable of the U.S. federal government’s rules and regulations for botanical and herbal products.
According to the National Institutes of Health (NIH) and the FDA, a botanical is a plant or plant constituent that has medicinal, therapeutic, flavor, or aromatic properties, and any product made from botanicals with the purpose of maintaining or improving human health may be marketed as herbal. Federal law dictates that an herbal dietary supplement must be labeled and marketed for consumers to understand the product will supplement a diet, not replace one. A federally-sanctioned supplement must also include vitamins, minerals, amino acids, or other essential nutrients needed by the human body for healthy functioning, and the supplement must be in pill, capsule, tablet, or liquid form. According to U.S. federal law, a botanical/herbal dietary supplement does not have to be standardized by the manufacturer, meaning that one production lot could be noticeably different from the last while retaining the same name and label. Nonetheless, pharmaceutical companies and supplement makers often follow a strict recipe to ensure batch-to-batch consistency for consumers.