Kenneth Brailsford is the founder and general partner of KEB Enterprises, a management consulting firm. Before his role at KEB, Kenneth Brailsford co-founded Nature’s Sunshine, where he pioneered commercially-produced herbal supplements in the form of capsules. He is also the founder of Zija International wellness company.
Zija offers a line of products sold through network marketing that contain an herb called Moringa oleifera. The leaves and pods of Moringa, which comes from North India, have been eaten or used medicinally for generations. The tree’s fruits, seeds, and leaves together contain more than 90 healthful nutrients, including vitamins, minerals, protein, and antioxidants.
Zija’s products use all parts of the tree in a chemical-free process that utilizes a method of shade drying which keeps the plant’s nutrients intact. Some studies have shown that taking a Moringa-based supplement may lower blood sugar levels, cholesterol levels, and help reduce inflammation. Zija recommends taking capsules, a powdered mix, and a tea every day in order to lose weight and feel better.